The new and improved Auto ads in AdSense

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Google AdSense has developed a new version of Auto ads that gives you greater ability to customize the Auto ads experience for your users.

Previously, Auto ads didn’t have any customization and ad filtertration feature. You were supposed to just enable it by adding a piece of code on your website or app header. Recently, Google AdSense launched new feature in Auto ads that helps you boost AdSense earnings by just customizing and filtering Auto ads within AdSense.

Depending on how you use Auto ads, we’ll try to closely match your current Auto ads settings. If we can’t do this, you’ll see a notification in your AdSense home page. If there’s no notification, you don’t need to take any action.

Google AdSense

What are the new features in Latest Auto Ads?

Google AdSense released the following 6 new features in Auto ads for publishers to better customize and optimize their ad delivery.

1. Auto ads work through any ad code with Page Exclusions
2. Summary of Auto Ads
3. Auto Ads Settings’ Preview with Placement Exclusions
4. Selection of Auto ads’ formats including Matched Content
5. Ad Load on Pages
6. Auto Ads Reporting

Auto ads work through all or any ad code

If you’ve turned on Auto ads for a site or a portion of your site, even pages that only contain regular ad units will start showing Auto ads on that page automatically.

If there are specific pages you don’t want Auto ads on, you can add those URLs to your Page exclusions. For example, you can turn off Auto ads on your home page or entire sections of your site.

Google AdSense

Auto Ads Summary

Ads > Overview shows you a summary of your Auto ads settings for each of your sites.

Google AdSense

Auto Ads Preview & Placement Exclusions

Ad settings preview shows you how Auto ads will look on your site before they go live. When you make changes to your Auto ads settings, it can take up to an hour to apply on your site.

Placement exclusions allow you to delete specific ad placements inside the preview using the “delete” icon. Auto ads will immediately generate a placement in a new location for you to review.

Google AdSense

Auto Ads Format & Matched Content

Ad formats help you specify the types of ads that Auto ads place on your site.

Matched content allows content recommendations from your site combined with ads to be shown to your users.

Google AdSense

Auto Ads Load on Each Page

Auto ads dynamically adjust the number of ads in proportion to the length of each page. Ad load helps you control the number of ads you’d like to show on your pages.

Google AdSense

Improved Auto Ads vs. Ad Units Comparison Reporting

We’ve updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites.

Google AdSense

How this Auto Ads update will affect your AdSense revenue?

It’ll help you to earn more with better page performance and ads delivery to your web pages.

New Google Auto Ads show the right ads in all the best places for you and your audience to grow your AdSense revenue.

With new Auto ads you can see exactly where the ads will go, before they go live.

You get every new feature and every new update, automatically with new AdSense auto ads.

What’s Next?

Customize, preview, and get new Auto ads live on your pages to earn more in revenue. Share your revenue performance and page experience in comments.