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Woo Express – How it works, Features, & Pricing

Published 1 May, 2023 Modified 1 May, 2023 Read in 2m 20s Viewed 4.396K times

Powerful alternative to Shopify, Woo Express is backed by Wordpress.com and comes with handy eCommerce features for online stores.


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Woo Express is a managed eCommerce platform for online stores by Automatic Inc. Woo Express, launched in April 2023, is backed by WordPress.com hosting infrastructure and bundled with WooCommerce, AutomateWoo, Payments, & more notable Woo extensions.

Woo Express is a very good alternative to Shopify, but limited to 30 countries yet.

How does Woo Express Work

Woo Express creates a WordPress-powered store on WordPress.com hosting for you. It automatically installs WooCommerce, AutomateWoo, Payments, Shipping, and more powerful eCommerce extensions on your store.

All you need to do is to configure the store settings to start using your store. Just like a Shopify store, you only need to add products in Woo Express and market them to start making money from your online store.

It is easy to sell your private label products or running a dropshipping business via Woo Express.

Woo Express vs. Other eCommerce Platforms

Woo Express Features

Woo Express comes with 2 packages offering a set of features in each package.

Plan #1 – Essential Plan

Woo Express Essential Plan is best for startups and small businesses to start making money.

Either you are a retailer, wholesaler, or a dropshipper, you can start with Woo Express Essential Plan anytime.

The essential plan offers the following feature set: –

  • unlimited staff accounts to manage your store
  • live chat and email support
  • premium block-based themes for WooCommerce
  • built-in payment processing via Payments extension
  • automated site backups
  • security scan
  • advertising tools via AutomateWoo extension
  • shipping and live tracking management
  • tax management
  • Code-free site editing
  • Fast and secure hosting from WordPress.com
  • Manage your store on the go with the Woo Mobile App
  • Custom domain and SSL certificate
  • 50GB storage for product images and media

Plan #2 – Performance Plan

In addition to the features offered in Woo Express Essential Plan, Performance Plan adds the following features: –

  • Automated abandoned cart recovery
  • Event-based email marketing, like birthday messages
  • Discounted shipping rates
  • Product recommendations with up- and cross-selling
  • Automatic back-in-stock notifications
  • Offer personalized product bundles
  • Specify the minimum or maximum product quantities per order
  • Sell customizable product kits

See full list of extensions and features included in Woo Express.

Woo Express Pricing

Woo Express Essential Plan costs $40/month or $25/month when billed annually while the other Performance Plan costs $70/month or $45/month when billed annually. The 35% discount on annual billing is for limited time and may change anytime.

How to Sign up for Woo Express

Go to WooCommerce official Woo Express page, and click ‘Try for free’. Or you can directly go to Woo Express start page and get started.