Google introduced Google Signals in Google Analytics to help advertisers and webmasters learn new and deeper user insights with the help of Google Data.

Last year Google released Google Signals beta version and now, it is finally launched for public use under the Google Analytics platform.

• How Google Collects data for Google Signals
• How Google Analytics Processes Google Signals’ Data
• How to Enable Google Signals’ in Google Analytics

How Google Collects data for Google Signals

By activating Google Signals, you enable Google Analytics to collect data about your traffic in addition to data collected through a standard Google Analytics implementation in order to provide additional features like cross-device audiences and insights.

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How Google Analytics Processes Google Signals’ Data

When enabled, Google Analytics will collect visitation information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalisation. This Google information may include end user location, search history, YouTube history and data from sites that partner with Google – and is used to provide aggregated and anonymity insights into your users’ cross device behaviors. By enabling these features, you acknowledge that you adhere to the Google Advertising Features Policy, including rules around sensitive categories, have the necessary privacy disclosures and rights from your end users for such association and that such data may be accessed and/or deleted by end users via My Activity.

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How to Enable Google Signals’ in Google Analytics

1. Login Google Analytics account
2. Inside ‘Admin’ options of your GA account, choose the GA account under which you want to enable Google Signals.
3. Against selected GA account, choose the property for which you want to enable Signals.
4. Under your Google Analytics property ‘Tracking Info’, you shall be able to see the ‘Data Collection’ option.
5. Toggle the Google Signals option to enable it.

Enabling the above toggle causes Google Analytics to automatically collect additional data about your traffic. If you don’t want to collect data for Google Signals, you should disable the toggle above as well as ensure that you haven’t manually enabled any Advertising Features data collection in your Google Analytics tags.

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