Working from home or running a digital business? Others are too. There might be accidental or intentional misuse of your business or trading name.
Running a digital business needs legal attention as well. You must be actively keeping an eye on who else might be misusing your business identity, trading name, or content.
Digital businesses, having registered trademark, are vulnerable to trademark misuse. Trademark use policy must be provided to guide users, customers, and 3rd parties to use your business trademark effectively. In the real world, unfortunately, not everyone follows the trademark policy or just ignore it. Henceforth, businesses have to deal with accidental or intentional abuse of trademark mark or words on social media, direct websites, and other online tools.
Following infringements (collectively) are counted towards trademark infringement or miscue for online businesses: –
Examples of trademark misuse: Digital Setups is registered trademark. Using digitalsetups.jobs (which is not currently by us) or digitalsetupsjobs.com is a misuse. The context is as if Digital Setups Company is providing jobs which is wrong in this perspective. Another misuse often appears on products or services such as selling products on the name and style of other.
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